The DeoDap Story

Founded in 2014, DeoDap started as a wholesale business, connecting with manufacturers to sell products directly in the kitchenware category. Over the years, they expanded into health and personal care, baby products, and more, eventually offering 5000 products and serving a pan-Indian customer base. As their business grew, so did their challenges—particularly in ensuring a seamless payment process that could support their sales goals and reduce cart abandonment.

Learn More About DeoDap

Challenge: Navigating the Complex Landscape of E-commerce

The brand had successfully launched a website and established a social media presence, but they soon realized that these efforts alone wouldn’t drive the sales growth they desired. They needed a payment gateway that could handle their increasing transaction volumes while also boosting customer trust. Additionally, they sought a streamlined checkout solution that would minimize cart abandonment by making the checkout experience as fast and smooth as possible. For any e-commerce business, especially one like DeoDap with a vast product catalog, ensuring that customers can quickly and easily complete their purchases is crucial to maintaining sales momentum.

Solution: The Power of Razorpay Magic Checkout

DeoDap partnered with Razorpay to integrate a robust payment gateway that met their growing needs. But they didn’t stop there. Understanding the importance of a seamless checkout process, they implemented Magic Checkout—a one-click solution designed to make transactions faster and more user-friendly. The standout feature for the brand was the address pre-fill capability, which allowed returning customers to complete their orders in record time.

Additionally, Razorpay’s branded button and the Razorpay Trusted Business widget significantly enhanced customer trust and brand credibility. This combination of features not only improved the user experience but also addressed the core issue of cart abandonment by simplifying and accelerating the checkout process.

Impact: A Game-Changer for DeoDap

The results were remarkable. The address pre-fill feature alone contributed to a 10% increase in sales. Furthermore, the enhanced branding and customer trust, thanks to the RTB widget, helped the brand strengthen its market presence and achieve consistent sales growth.

DeoDap’s Experience in Their Own Words

The Power of Strategic Partnerships in E-commerce

DeoDap’s partnership with Razorpay and the implementation of Magic Checkout proved to be a strategic move that addressed their challenges head-on. The results speak for themselves: increased sales, improved customer trust, and a faster, more reliable checkout process. DeoDap’s journey highlights the importance of choosing the right payment solutions to drive business success in the competitive world of e-commerce.

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We at FAE Beauty conceptualize and create beauty products for everyone. We bring to everyone something real, authentic, and unfiltered.– Karishma Kewalramani, founder of FAE Beauty.

While sharing her brand’s ethos of inclusivity and authenticity, Karishma also highlighted the operational challenges FAE Beauty faced, including high Return to Origin (RTO) rates and a cumbersome checkout process. This Magic Checkout case study reveals how FAE Beauty effectively addressed these pain points.

FAE Beauty: Redefining Authentic Beauty

FAE Beauty, which stands for “Free and Equal Beauty,” was founded by Karishma Kewalramani in late 2019. Driven by her passion for the beauty industry and a desire to make a meaningful impact, Karishma created a brand that embodies authenticity and inclusivity. After her education in California, she was inspired to establish a brand in India that reflects her values of authentic and unfiltered inclusivity while offering effective yet affordable products for Indian skin.

FAE Beauty’s ethos centers around redefining traditional beauty standards. The brand is committed to delivering products that are both trendsetting and ethical, ensuring that high quality is never compromised for the sake of trends. Their mission is to make beauty accessible and enjoyable for everyone, addressing the needs of those who feel overlooked. FAE Beauty aims to create a beauty experience that is less daunting, more convenient, and more inclusive.

Learn More About Faebeauty

The Challenge: High RTO and a Slow Checkout

Dealing with Cash-on-Delivery (COD) poses a significant hurdle for most online brands in India. For many online shoppers, COD is the preferred payment method. For FAE Beauty, a substantial portion of their orders were placed using the COD payment method. However, COD introduced a major problem: Return to Origin (RTO). RTO impacted both operational efficiency and incurred additional expenses, making COD a double-edged sword for the company.

Another challenge was the slow checkout process. The lengthy checkout forms required customers to spend 1.5 to 3 minutes to complete them. FAE Beauty recognized the urgent need for a solution to streamline their checkout process and alleviate this challenge.

The Solution: Streamlined Checkout and Intelligent RTO Management

Magic Checkout provided a comprehensive solution to FAE Beauty’s challenges. The platform introduced COD RTO Intelligence, a sophisticated algorithm evaluating the risk associated with each order. By scrutinizing historical customer data and address accuracy, Magic Checkout intelligently deactivated COD for high-risk orders, resulting in a reduction of unfulfilled deliveries and related expenses.

Moreover, Magic Checkout offered actionable insights through data analysis, empowering FAE Beauty to block specific pin codes or IP addresses with a history of elevated RTO rates. The RTO protection feature further bolstered the brand by covering return costs for Magic-approved orders that still encountered RTOs, alleviating operational strain.

Magic Checkout’s hassle-free checkout feature was instrumental in resolving the slow checkout process. By pre-populating shopper details such as contact information, shipping address, and payment information, Magic Checkout significantly decreased checkout time. This transformative shift was facilitated by Razorpay’s extensive network, serving over 200 million customers annually. This enhancement accelerated the checkout process by up to five times, culminating in a smoother and more efficient shopping journey.

The Impact: Reducing RTO and Improving Efficiency

The implementation of Magic Checkout resulted in a 33.3% reduction in RTO rates. The enhanced, faster checkout experience and effective management of RTOs significantly streamlined FAE Beauty’s operations, leading to improved efficiency and customer satisfaction.

Success in Their Own Words: FAE Beauty’s Experience

Your Turn to Shine: Optimize Your Checkout and Slash RTO with Magic

FAE Beauty’s success story with Magic Checkout highlights the transformative impact of efficient checkout solutions in overcoming key business challenges. To enhance your checkout process and reduce RTOs, click the link below to get started with Magic Checkout today.

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Transforming a house into a home isn’t just about adding new furniture; it’s about weaving a tapestry of beauty, comfort, and personal expression. At Metalkart, we understand this deeply. Established in 2020, we embarked on a mission to bring exceptional home decor and wall art to everyone’s doorstep, all meticulously crafted and infused with the rich heritage of Indian artistry.– Siddharth, founder of Metalkart.

While sharing their brand ethos, Metalkart also discussed the challenges they faced and the role that Razorpay Magic Checkout played in overcoming those obstacles. Read this Magic Checkout case study to find all the details.

Weaving a Tapestry of Beauty: The Metalkart Story

Born during the pandemic with a desire to create employment opportunities, Metalkart’s journey is one of social responsibility and artistic passion. Today, they connect art enthusiasts across India and the globe with unique treasures at unmatched prices.

Their mission is to empower local artisans in smaller Indian cities while promoting the rich heritage of Indian art and culture. Their meticulously crafted metal decor, from modern wall clocks to stunning pooja items, are all testaments to their commitment to quality and affordability.

Metalkart’s dedication to providing exceptional metal products and outstanding service earned them the Indian Achievers Award in 2021 for Promising Start-Up.

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A Tangled Thread: The Challenge of High RTOs

Metalkart faced a significant challenge: high Return-to-Origin (RTO) rates, particularly on Cash on Delivery (COD) orders. These unfulfilled deliveries meant additional shipping, inventory management, and operational costs, significantly impacting their profit margins. Further complicating the issue was the high dependence on COD, the preferred payment method for many Indian consumers.

Unveiling the Solution: Razorpay Magic Checkout with COD RTO Intelligence

Metalkart knew they needed a solution to untangle this web of challenges. This is when they joined hands with Razorpay Magic Checkout. This innovative one-click checkout solution not only offered a seamless checkout experience but also wielded a powerful weapon: COD RTO Intelligence.

This intelligent feature, powered by a sophisticated algorithm, analyzed each order. It considered various factors like historical customer data, address accuracy, and other parameters to identify high-risk COD orders. Magic Checkout then cleverly disabled the COD option for these orders, minimizing the risk of unfulfilled deliveries and associated costs for Metalkart.

But that’s not all. RTO Intelligence went a step further, providing actionable insights. By analyzing historical data, Metalkart could block specific pin codes or IP addresses with a history of high RTOs, proactively preventing future issues.

Metalkart also shared their enthusiasm about the upgraded checkout:

The new checkout is phenomenal. Kudos to the entire team for their hard work. It looks sleek and performs excellently!

A Story Rewritten: The Impact of Innovation

The results achieved by implementing Razorpay Magic Checkout were a beautiful transformation. Metalkart witnessed a significant reduction in their RTO rate, decreasing unfulfilled deliveries and associated costs. Additionally, there was a remarkable 55% increase in prepaid order share, further streamlining the fulfillment process and improving cash flow.

A Heartfelt Testimony: A Partnership That Paid Off

The Final Chapter: Where Art Meets Innovation

Metalkart’s journey is a powerful testament to the impact of innovation. By integrating technology like Razorpay Magic Checkout, they not only overcame significant challenges but also advanced their mission to celebrate and promote Indian art and culture. This is a story where tradition meets innovation, proving that success often lies at this intersection.

Inspired by this Magic Checkout case study? Fill out this form, and let us help you achieve your business goals.

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Founded in 1984, Relaxo is India’s largest footwear manufacturer and has carved a niche for itself as a beacon of quality and affordability in the Indian footwear industry. Relaxo caters to a wide spectrum of consumers, and presently has over 400+ physical stores and a strong online presence.

Stepping Over Hurdles: Relaxo’s Quest for a Seamless Billing Experience

Relaxo was in search of a solution that would

• Fit seamlessly with their billing systems across all their store formats 
• Enhance the shopping experience and scale with their expansion plans
• Aid and complement their customer retention efforts
• Prioritize planet-friendly, sustainable practices in its design and implementation

The Solution: Relaxo’s Seamless Shift from Paper to Digital billing

Faced with these challenges, Relaxo turned to RazorpayBillme, and our Digital Billing Powered Retention solution suite transformed Relaxo’s digital journey.

Digital Billing: The Perfect Fit For All Their Needs

In June 2022, Razorpay Billme was incorporated into more than 200 retail locations. Fast-forward to today, RazorpayBillme digitizes bills across 400 stores with a mix of store formats using different billing systems.

Relaxo uses RazorpayBillme’s feedback collection feature on the digital bill to collect in-store feedback after the shopping experience. This helps the central team and in-store teams get feedback to derive actionable insights. 

Retention Suite & CRM: Stepping Up Customer Retention

Using RazorpayBillme platform, Relaxo conducts multichannel campaigns. Their automated marketing campaigns include a clever mix of banners on the digital bill, SMS campaigns and much more. They also distribute personalized coupons in campaigns through our coupon distribution capability.

Beyond Billing: The Broader Impact of RazorpayBillme on Relaxo

Since the adoption of Razorpay Billme, Relaxo has witnessed a myriad of benefits, each contributing to the brand’s success and growth while saving more than 100 trees!

1. Cost savings with Paperless BillingWith RazorpayBillMe, Relaxo has transformed its billing process by transitioning entirely to paperless billing. The majority of their customers now prefer digital bills, propelling the Relaxo brand to achieve a remarkable 93-95% digital billing rate. Generating over 2400 digital bills daily, Relaxo has not only slashed paper usage and saved operational costs but also created a new, eco-friendly channel of customer engagement. This is a part of Relaxo’s greater efforts to support sustainability and become eco-friendly.
2. Boost in customer retentionWith our Retention suite and CRM, Relaxo unlocked business benefits with targeted marketing campaigns. A prime example is their cross-category promotions, such as a recent campaign on when customers purchase a Relaxo Sparx product triggered a discount code for Relaxo Boston shoes to them. This offer was prominently displayed on digital bills sent to customers via SMS, accompanied by a coupon code. The campaign outcome was impressive, with 10-12% repurchases. 
3. Enhanced customer support efficiencyRelaxo’s customers get to share feedback and feel “heard” directly from the digital bill. On average, Relaxo receives 1100–1200 reviews every month, of which 70-80% are 5-star reviews indicating that customers enjoy their in-store shopping experience. In case of negative feedback, it is routed to the CRM team for swift resolution.

Growth Realized: Relaxo’s Success with RazorpayBillme

Integration of RazorpayBillme into Relaxo’s operations has been nothing short of transformative. By embracing digital innovation and leveraging advanced technology, Relaxo has succeeded in overcoming the challenges posed by traditional billing methods, paving the way for a new era of customer engagement and boosted retention. If you are also looking to digitize your billing processes and dramatically boost retention, RazorpayBillMe is highly recommended.

Miraj Cinemas has been a trailblazer in India’s multiplex industry since 2012. They began their journey with a vision to redefine the movie-watching experience in India in Tier II and Tier III cities. They have a footprint of more than 208 screens across 67 locations in 16 states across India. 

Overcoming Hurdles: The Challenges Miraj Cinemas Faced

Miraj Cinemas faced three fundamental challenges as they embarked on their digital transformation journey:

Transition to Digital Tickets – Wanting to move to a digital-first customer experience, Miraj began with digital ticketing. The pressure point here was to find a partner who can ensure seamless integration with their billing systems. 

Flat F&B revenue – Even though F&B sales are a significant revenue source for any cinema chain, cross-selling F&B offerings was a considerable challenge for Miraj. This was a major challenge to overcome for revenue growth. 

Low customer engagement – With a varied customer base spread across multiple regions, genres and languages, they did not have a system to reach specific customer segments with relevant offers and promotions.

Implementing Solutions: How RazorpayBillme addressed the issues

RazorpayBillMe has been instrumental in helping Miraj Cinemas overcome several operational challenges through its comprehensive Digital Billing Powered Retention Engine. Integrating RazorpayBillMe across India, Miraj Cinemas transitioned to a paperless billing system, significantly enhancing efficiency. The survey feature enabled effective feedback collection, providing valuable insights into customer preferences and experiences.

In addition, RazorpayBillMe’s customer profiling and segmentation capabilities allowed Miraj Cinemas to gain a deeper understanding of their audience and to deliver personalized experiences and maximize campaign impact. The CRM with auto-engagement feature enhanced the cinema experience by facilitating multichannel marketing. This ensured that customers received timely and relevant communications through genre-based or movie-based campaigns, thereby increasing engagement and satisfaction.

From Challenges to Triumphs: RazorpayBillMe’s impact on Miraj Cinemas

The adoption of RazorpayBillme has transformed Miraj’s customer engagement and retention:

1. Improved customer retention- Leveraging RazorpayBillme’s CRM features, Miraj executed targeted promotional campaigns based on movie genre, language or actor. For the recent Bollywood movie Shaitaan, WhatsApp campaign was sent to the customer segment who watched horror movies earlier. 7000+ (12%) of these customers purchased tickets to watch Shaitaan generating over ₹17 lakhs in revenue. 
2. Boost in cross-sell revenue – The auto-engagement feature for cross-promoting refreshments increased their average monthly F&B sales by 20x. Miraj delivers an exceptional experience by enabling customers to order online from their seats at a discounted price and get it delivered right there without missing even a minute of the movie.
3. Actionable customer feedback – Miraj used the survey feature to run location-specific surveys and understand customer experience through feedback at each location. In a year, they receive roughly over 12 lakh survey responses. 89% of complaints raised are resolved within 2 days by the relevant teams.
4. Customised branding opportunity- Miraj features posters of upcoming popular international, national, or regional movies as the background of their digital bills. This strategic bill customization helps them build stronger relationships with film studios, increase the recall among movie goers and improve the sale of promoted movies.
5. Additional Revenue Unlocked – By featuring third-party ads from merchants such as Cred on their digital bill, Miraj added a new arm of revenue. This not only enhanced the digital tickets utility but also offered their customers access to relevant deals and offers.
6. Eco-Friendly Decision – By making a conscious switch to digital billing, Miraj helped save over 48,600 paper bill rolls equivalent to the distance of a round trip between Bangalore and Chennai and avoid 13.6 tonnes of carbon dioxide emissions.

The Bottom Line

Miraj Cinemas transformed the way they view customer engagement and retention by integrating RazorpayBillme. This improved their billing process and enhanced the patron’s experience significantly. Miraj Cinemas’ journey is a testament to RazorpayBillme’s potential to revolutionize businesses, elevate customer engagement, and boost retention. If you are also looking to digitise your billing processes and dramatically boost retention, RazorpayBillMe is highly recommended. 

At Oleum Cottage, we believe our skin is an outward reflection of our physical and mental wellbeing. So we strongly advocate a lifestyle of healthy eating and healthy living. What you apply on your skin and scalp is an important part of a healthy lifestyle, and that’s what we bring to you.

Oleum Cottage’s mission was simple: to become a household name for healthy and beautiful skin, accessible to all corners of the nation. However, as the brand evolved, so did the challenges it faced in the ever-expanding digital marketplace. Join us as we explore Oleum Cottage’s remarkable transformation, uncovering the hurdles it encountered, the strategies it employed to overcome them, and the pivotal role played by Razorpay Magic Checkout in enhancing its online presence and customer experience through this insightful Magic Checkout case study.

About Oleum Cottage- Their Journey to Radiant Skin and Holistic Wellness

Oleum Cottage emerges as a beacon of holistic wellness, blending ancient wisdom with modern science to offer transformative beauty solutions. Established in 2017, the brand embarked on a journey to redefine the skincare experience with a vision to empower individuals through personalized rituals and foster self-confidence. 

Oleum Cottage commenced its journey as a store-like experiential brand, capturing the essence of luxurious skincare rituals. In 2021, amid the surge of direct-to-consumer (D2C) strategies, the brand recognized the need for adaptation. Specializing in essential oil-infused skincare and haircare products, the brand caters to a diverse array of skin concerns, from psoriasis and eczema to common irregularities like pigmentation and signs of aging.

Product Range and Philosophy

At the heart of Oleum Cottage’s philosophy lies a comprehensive approach to skincare, viewing it as a harmonious interplay of physical and mental well-being. Championing healthy living, the brand believes in the profound impact of what is applied to the skin and scalp on overall wellness. Their formulations, meticulously crafted from the finest cold-pressed oils and therapeutic-grade essential oils, epitomize a fusion of ancient traditions and contemporary research. Originating from bespoke skincare solutions in Bandra and Powai, Mumbai, the brand has expanded its reach to offer a comprehensive range accessible through its website and prominent marketplaces like Amazon and Nykaa.

Our formulations are made with the purest quality of cold pressed oils and therapeutic grade essential oils, even our cremes and lotions. And that’s what makes Oleum Cottage skincare a class apart. Our team of expert aromatherapists combines ancient wisdom with modern research to develop powerful remedies for various skin concerns.– Kasturi D, Founder and CEO of Oleum Cottage. 

Learn More About Oleum Cottage

The Hurdle: Oleum Cottage’s Lengthy Checkout Process

Despite Oleum Cottage’s unwavering dedication to customer satisfaction, they encountered a significant obstacle in their quest to provide customers with a shopping experience similar to Amazon. The primary issue stemmed from their checkout system, which was causing frustration and leading to an increase in abandoned purchases. Upon closer examination, it became evident that the root of the problem lay in the checkout process itself.

One of the main pain points was the lengthiness of the checkout forms. Customers were required to spend a considerable amount of time filling out these forms, with each form taking anywhere from 1.5 to 3 minutes to complete. This prolonged process inevitably led to frustration and impatience among customers, resulting in an increased likelihood of abandoned carts and lost sales.

Recognizing the critical need to simplify and expedite the checkout process, the brand undertook a mission to address these issues head-on. Their goal was to eliminate the unnecessary friction associated with lengthy form fills and account creation, ultimately streamlining the checkout experience and enhancing the overall shopping journey for their valued customers.

Enhancing Checkout Efficiency: Oleum Cottage’s Journey with Razorpay Magic Checkout

Seeking a resolution, Oleum Cottage sought guidance from its trusted partner, Razorpay. Upon discovering Razorpay’s one-click checkout solution, Magic, they swiftly took action. Integrating Magic seamlessly into their Shopify store, Oleum Cottage embarked on a transformative journey.

This transition ushered in a new era for the brand, revolutionizing the shopping experience for its customers. With Magic Checkout in place, the checkout process became five times faster, and customer details were automatically prefilled. This remarkable shift was made possible through Razorpay’s vast network, serving over 200 million customers annually.

Not only did this change streamline the shopping experience for Oleum Cottage’s clientele, but it also played a pivotal role in skyrocketing their order conversion rate.

The Impact 

The implementation of Razorpay Magic Checkout yielded remarkable results for Oleum Cottage. Their dedication to prioritizing customer convenience and satisfaction was underscored by a staggering 54% increase in conversion rates.

Kasturi D, Founder and CEO of Oleum Cottage on Magic Checkout

Transform Your Store’s Success: Boost Conversions with Magic Checkout!

Are you ready to witness a remarkable transformation in your store’s conversion rate? If Oleum Cottage’s journey resonates with you, it’s time to take action. By upgrading your online store’s checkout process with Magic, you can offer your customers an Amazon-like experience and achieve a significant boost in conversion rates. Don’t wait any longer—connect with us today and discover the power of one-click simplicity!

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Indulgeo Essentials: Crafting Skincare with Nature’s Wisdom

Founded in 2016 by Supriya Malik under the guidance of her mother, Seema Arora, Indulgeo Essentials is committed to providing effective skincare solutions using pure and wholesome ingredients. Their mission centers on the belief that skincare should be as nourishing as food, with a focus on harnessing the healing power of natural ingredients.

Building Success Through Personal Victories

Indulgeo Essentials’ journey is deeply rooted in personal experiences. The Luxuriant Hair Vitalizer, a flagship product, was born from Seema’s victory over alopecia. Drawing from years of studying essential oils and Ayurvedic practices, she crafted a formulation that outshone traditional treatments. Supriya, inspired by her mother’s success, further refined these formulations, making natural remedies accessible to a wider audience.

Innovation and Expansion: The Launch of the Active Range

A significant milestone in Indulgeo Essentials’ narrative was the launch of their Active range. This line incorporates cutting-edge ingredients such as Vitamin C, Vitamin A, Coenzyme Q10, Salicylic acid, Peptides, and Ceramides. These innovative products offer effective solutions to a variety of skin concerns, further solidifying the brand’s position as a leader in natural skincare.

Prioritizing People and the Environment

At the heart of Indulgeo Essentials is a commitment to prioritizing the well-being of individuals and the environment. Their story exemplifies how local brands can create a substantial impact by prioritizing potent ingredients over harmful chemicals. Through their dedication to crafting skincare that is both effective and gentle, the brand sets a precedent for sustainable and holistic beauty practices.

Learn More About Indulgeo Essentials

Navigating Checkout Challenges: Streamlining the Path to Purchase

Indulgeo Essentials faced a significant challenge in the form of high cart abandonment rates. Upon analysis, they identified that many customers were hesitant to complete the checkout process due to its length and complexity. This obstacle threatened to impede the brand’s growth and hindered their ability to convert potential customers into loyal patrons.

Solution: Razorpay Magic Checkout Integration

Recognizing the need for a streamlined checkout process, the brand sought a solution that would simplify the path to purchase for their customers. After extensive research and deliberation, they discovered Magic Checkout—a one-click checkout solution offered by Razorpay. Understanding the benefits, the brand decided to integrate Magic Checkout into their Shopify store.

By replacing the cumbersome checkout process with a seamless, one-click solution, the brand successfully addressed the root cause of cart abandonment. Customers no longer encountered lengthy forms or tedious steps, resulting in a smoother and 5x faster purchasing experience.

Furthermore, Magic Checkout’s intuitive design and user-friendly interface resonated with Indulgeo Essentials’ customer base, leading to increased engagement and satisfaction. With fewer barriers to completing transactions, customers were more inclined to finalize their purchases, resulting in a notable reduction in cart abandonment rates.

Supriya Malik, Founder of Indulgeo Essentials on Razorpay Magic Checkout

Unlock Your Success with Magic Checkout

Indulgeo Essentials’ experience showcases the effectiveness of Razorpay Magic Checkout in reducing cart abandonment and enhancing user satisfaction. If you’re facing similar challenges, consider integrating Magic Checkout to streamline your checkout process and boost conversion rates. Take the first step toward optimizing your online store by filling out the form below and exploring the possibilities with Magic Checkout.

At Sujatra, we don’t just offer products; we curate experiences that resonate with our discerning customers. Our collection, meticulously crafted by renowned designers, showcases a tapestry of unique designs, from the latest kurtis and elegant sarees to exquisite jewelry pieces. With Sujatra, finding something truly yours is inevitable. And the best part? Our commitment to affordability ensures that luxury is within everyone’s reach.– Bedprakash Das, Co-founder of Sujatra.

In this Razorpay Magic case study, let’s delve into how Sujatra flourished, learn about the challenges they faced, and discover how they overcame those obstacles.

About Sujatra: Empowering Fashion for All

Sujatra, founded in 2015 by Bedprakash Das’s mother, Chitralekha Das, with him as the co-founder, epitomizes a vision of offering sarees and kurtis that transcend conventional boundaries. Stemming from a simple yet profound notion, the brand curates a diverse array of products, including sarees, kurtis, lehengas, tunics, blouses, fabrics, and more. Distinctive for their unparalleled designs and unwavering commitment to quality, the brand stands as a beacon of innovation and inclusivity in the fashion industry.

From meticulously sourcing fabrics to dispatching orders, the brand oversees every operational facet internally. This steadfast dedication to excellence has propelled Sujatra to the forefront of the industry, earning accolades as one of the fastest-growing direct-to-consumer (D2C) brands, as recognized by Inc42.

Learn More About Sujatra

Challenge: Enhancing the Shopping Experience

In alignment with their ethos of customer-centricity, the brand aspired to elevate the shopping experience for their patrons, extending the essence of their unique designs to every touchpoint, including the checkout process. Recognizing the pivotal role of a seamless transaction journey in customer satisfaction and retention, they sought to optimize their checkout process to mitigate the risk of cart abandonment.

The existing checkout mechanism comprised three essential steps: contact, shipping, and payment details, each presenting potential friction points for customers. To address this challenge, the brand embarked on a quest for a streamlined and expedited checkout solution.

Solution: Harnessing the Power of Magic

The brand discovered Magic, a one-click solution by Razorpay tailored for Shopify users. Magic revolutionized Sujatra’s checkout experience by offering their customers a lightning-fast, one-click transaction process. Upon implementation, Magic seamlessly prefilled customers’ contact, shipping, and payment information, streamlining the checkout journey and enhancing user satisfaction.

Impact: Driving Conversion and Customer Satisfaction

The integration of Magic yielded tangible results for the brand. Witnessing a notable 15% increase in conversion rates attributed to the fivefold acceleration of the checkout process, the brand solidified its reputation as a purveyor of unparalleled customer experiences.

Bedprakash Das, Co-Founder of Sujatra on Magic

Also Read- Cookd’s RTO Plummets by 46% with Magic Checkout!

Elevate Your E-commerce Experience with Razorpay Magic

If Sujatra’s journey resonates with your aspirations, embark on a transformational path by integrating Magic into your Shopify store. Let us collaborate to refine your checkout process and pave the way for shared success.

AiSensy is an end-to-end WhatsApp engagement platform for businesses. Powered by WhatsApp Business APIs, the AiSensy platform helps brands drive revenues using WhatsApp by broadcasting offers, selling products, providing support, and much more. Founded by Gautam Rajesh Shelley, AiSensy has been part of the Razorpay Partner Program since [2022].

The Challenge: An incomplete journey without an end-to-end solution 

As a Razorpay Partner, AiSensy wanted to deliver its clients world-class business solutions that drove measurable growth for them.  

• There was a key problem AiSensy wanted to solve for its clients. While WhatsApp was a great channel for showcasing products and services or engaging with customers, it was not a platform for sales. Accepting payments meant directing the user outside WhatsApp – this in turn meant a complicated payment journey and a completely broken user experience, leading to drop-offs.  
• The other challenge that emerged due to this was to measure accurately the value it was adding to businesses through WhatsApp. Without any methods of direct ROI attribution, AiSensy was unable to demonstrate the immense value of its platform to clients. 

The Solution: In-app WhatsApp payments with Razorpay  

Razorpay’s native payments solution for WhatsApp revolutionized ROI attribution for AiSensy. It also enabled the AiSensy team to create a world of opportunities for its clients. 

• A seamless customer journey: With the payment leg of the customer journey also taking place inside WhatsApp, AiSensy’s clients were able to deliver their customers a great buying experience and saw fewer drop-offs. 
• Encouraging customer trust: With Razorpay on the checkout, AiSensy’s clients were able to earn the trust of new customers while accepting payments. 
• Easy ROI attribution: With the journey starting and ending on WhatsApp, AiSensy was directly able to attribute any revenue increase to its platform. 

The Impact: Business growth enabled and sales pitch transformed 

• Client revenue growth: AiSensy’s clients saw fewer drop-offs, leading to higher revenues. In use cases like abandoned cart recovery, reordering or invoice payments, WhatsApp has proven particularly effective. “Now, whenever a business generates an invoice or a Payment Link, they are able to collect payments over WhatsApp seamlessly. They’re not only collecting payments faster, they’re able to collect more payments.” 
• A new confidence backed by measured impact: With AiSensy able to communicate value better, its entire pitch to clients has been transformed by WhatsApp payments. “I used to say we are driving 100x ROI but you couldn’t measure it earlier,” says Shelley. “But today, with the payments happening within WhatsApp, I’m able to show that we are driving 50x, 100x, or 200x revenue growth.”

“I have seen this ‘wow’ expression in the eyes of users every time I have gone to an event and demonstrated the Razorpay payments experience on Whatsapp. Payments is that final piece of the puzzle that will turn WhatsApp into a complete commerce platform.” – Gautam Rajesh Shelley, CEO & Founder, AiSensy

AiSensy, has empowered brands like Shipyaari, CareerNinja, HRX by EatFIT, give.do, TrueFan to scale using the power of WhatsApp. If you are looking to do the same and offer your clients a robust payments experience, the Razorpay Partner Program is right for you.

Join now!

From a tiny canteen in Erode, Cookd emerged. Aathi, a college student, felt a connection with the canteen and took over for a year, crafting his first meal—a twist of destiny in his culinary journey.

In this Magic Checkout case study, we’ll explore Cookd’s inspiring journey, showcasing the transformation of a hobby into a thriving business. Starting as a social media brand sharing tempting recipes, Cookd evolved into a full-fledged culinary sensation. Join us as we delve into their remarkable journey, navigating challenges, and discover how Razorpay Magic Checkout, a one-click checkout solution, conquered their biggest hurdle. This Magic Checkout case study highlights the effectiveness of this solution in enhancing Cookd’s operational efficiency and reducing Return to Origin (RTO) rates.

Cookd – Crafting Culinary Adventures

In 2019, Cookd embarked on its flavorful journey as a social media sensation, enchanting audiences with entertaining recipes shared on Instagram, Facebook, and even TikTok. Boasting a community of 4 million followers, their engaging content became the heartbeat of the brand.

As the world grappled with the challenges of COVID-19, Cookd’s followers eagerly sought quicker, hassle-free recipes. The idea struck – “What if we create recipe mixes that enable people to replicate our recipes effortlessly?“

In 2022, the brand introduced a range of recipe mixes, including Fried chicken kit, Madras 65 masala, Authentic Biryani Kits, Tikka Kits, and Curry pastes. Expanding rapidly, they ventured into marketplaces like Flipkart, Amazon, Jio Mart, Big Basket, and Instamart, supplementing their presence with retail stores in Chennai and Coimbatore.

Driven by quality, the brand guarantees its recipe mixes are free from preservatives, colors, and artificial flavors. The unique packaging not only maintains freshness but also distinguishes them. Each recipe mix boasts a QR code, unlocking a post-purchase journey for customers to access 15-20 recipes with step-by-step videos.

Complementing this, the Cookd app, on iOS and Android, empowers customers to discover culinary delights. With plans to expand retail stores, introduce new products, and offer unparalleled post-purchase support, the brand is set to redefine the art of cooking.

Learn More About Cookd

The Challenge

Meeting the Cash-on-Delivery Challenge Head-On

Dealing with Cash-on-Delivery (COD) poses a significant hurdle for most online brands in India. For many online shoppers, COD is the go-to payment method. For Cookd, a whopping 70% of their orders were placed via the COD payment method, while only 30% opted for prepaid payment methods. The catch? COD introduced a substantial problem – Return to Origin (RTO). RTO impacted both the operational efficiency and also incurred additional expenses, making COD a double-edged sword for them. 

At first, we didn’t realize that COD was causing most of our RTO issues. Once we figured it out, we needed a quick fix. This pushed us to rethink our payment and delivery methods, finding smart ways to tackle the problems caused by COD.

The Solution 

Razorpay Magic Checkout: Revolutionizing the COD Challenge

Cookd found its answer in Magic Checkout’s innovative COD Intelligence algorithm. This smart system investigated each COD order, automatically gauging the risk level for potential Return to Origin issues. By swiftly disabling COD for high-risk users, Magic Checkout significantly reduced the propensity for RTO, nudging more users towards opting for prepaid methods.

But Magic Checkout didn’t stop there. It worked like a charm by streamlining the checkout process. The system automatically pre-filled contact and delivery details for their customers, resulting in purchases being completed 5X faster.

We explored several other solutions, but in comparison to others, Razorpay stands tall as a trusted brand. The reliability of Razorpay’s offerings instills confidence; you know that whatever they provide will be stable. This assurance led us to adopt Razorpay’s Magic Checkout, and the impact has been substantial. Magic has proven to be a significant asset, significantly improving our operations.

The Impact 

Cookd on Razorpay Magic Checkout 

From RTO Woes to Victory: The Magic Checkout Way

Empower your eCommerce venture like Cookd did with Razorpay Magic Checkout. Elevate your business with higher prepaid orders, reduced RTO rates, and remarkable revenue growth. Seize success by connecting with us today. Let Magic Checkout be your catalyst for unparalleled eCommerce triumph. Unlock its transformative power and propel your business into a new era of efficiency and growth.

Magic Checkout Case Study- Link